Nora Lighting Develops Contractor Series Product Offering
Nora Lighting has launched its new Nora Contractor Series family of products. The Nora Contractor Series is specifically designed to bridge the market gap between aggressive price points and quality products that meet industry standards. Centered around widespread LED products that are frequently utilized by distributors and contractors alike.
All of Nora’s Contractor Series products ship quickly, are bulk packaged to eliminate waste, provide multiple SKUs in one item with selectable CCT, and contain a 5-year warranty – making them the ideal choice for distributors to stock and contractors to use. Form factors that are contained in the Nora Contractor Series are:
- Can-less LED Downlights
- Can-less LED Wafer Downlights
- LED Retrofits
- LED Surface Mounts
- LED Backlit Panels
The launch of the Contractor Series allows Nora Lighting to get closer to distribution by assisting in the growth of distribution sales to the contractors.
“We want to change the way distribution thinks about economy products,” said Fred Farzan, President at Nora Lighting. “Our Contractor Series allows distribution to feel confident taking advantage of low-price points for the products they are selling daily to contractors. Our engineering team worked to ensure we delivered Nora’s level of quality all with aggressive price points distributors need to win contractor’s business.”
More information about the Nora Contractor Series
