Crystorama Adds to Executive Team

People Crystorama Griffenkranz and Kim 125 x 86px

 November 1, 2021

People Crystorama Griffenkranz and Kim 400 x 275 px

New York-based Crystorama has hired Robert Kim as VP/Operations and Walter Griffenkranz as Warehouse Manager.

“As Crystorama continues to see exponential growth, putting together an all-star executive team was critical for us to propel our business forward and strengthen our global presence,” says Brad Kleinberg, President. Kim and Griffenkranz join Crystorama’s executives Ryan Ranzino, VP/Sales; Amit Sharma, VP/Technology; and Danny Ng, VP/Finance, to create purposeful planning and ensure synergy across all departments to support continued growth and overall brand experience.

Kim will oversee the manufacturer’s overall business operations, including warehouse and distribution functions, supply chain, customer service, order management, and human resources. With 25+ years of experience in merchandise planning, operations, process improvement, and analytics, Kim will bring innovative and forward-thinking solutions to effectively manage the company’s operations.

As Warehouse Manager, Walter Griffenkranz will utilize his considerable experience and knowledge to oversee warehouse procedures in Crystorama’s headquarters in Westbury, New York. “As we continue to move forward and scale our business, it important to set the standard of corporate excellence and

bring on experienced executives to continue to drive momentum,” Kleinberg adds.

Related Articles


Latest Articles

  • Lightovation Recap: It’s Complicated

    Lightovation Recap: It’s Complicated

    By Linda Longo It used to be that the “success” of a trade show was measured in body count: how many people filled the halls, atriums, and showrooms. That metric has changed over the years — away from how many orders were placed on-site and more toward how many qualified buyers attended and expressed interest…. Read More…

  • WAC Lighting Announces New Name, Unifying Its Brands

    WAC Lighting Announces New Name, Unifying Its Brands

    New York-based WAC Lighting has announced the launch of WAC Group, a new collective for its distinctive lighting and smart fans brands along with the tagline “Technology Illuminated.” The new parent brand, WAC Group, brings together WAC Lighting®, Modern Forms®, Schonbek®, AiSPIRE®, WAC Limited, and WAC Landscape Lighting under one umbrella, creating a one-stop destination… Read More…