Crestron’s New NYC Flagship Experience Center Offers an Immersive Environment

While the lighting industry has understood that smart technology offers benefits to the end consumer and growth opportunities for lighting professionals, adoption has not been as fast nor as widespread as experts had predicted over the past several years.

New Jersey-based Crestron Electronics hopes to mitigate the uncertainty that end users have regarding smart systems by creating a flagship experience center in New York City. Located inside the New York Design Center at 200 Lexington Avenue, the Crestron Experience Center is a state-of-the-art, immersive environment where visitors can experience the full potential of Crestron’s innovative solutions firsthand.

More than a corporate showroom, the Crestron Experience Center is an interactive journey that showcases the company’s cutting-edge solutions in a dynamic and engaging environment.

This experiential approach allows every visitor, regardless of knowledge level and familiarity, to visualize the impact that technology can have on their lives in a multitude of settings. The Center integrates both residential and commercial applications through dedicated spaces that demonstrate how Crestron caters to both individuals and businesses through offerings that can be customized.

Visitors can explore a range of integrated systems, from advanced home automation solutions that enhance everyday living to sophisticated commercial technologies that create smarter, more productive spaces. A unique addition to the Center will be a workshop where visitors can use new technologies in a hands-on way to set up a system, test different configurations, and discover new possibilities — even with products that are in beta.

“Beyond the new location, the Crestron Experience Center represents an investment in our partners and customers, offering them the opportunity to engage directly with our solutions, explore new innovations, and collaborate to solve real-life challenges,” said Brad Hintze, EVP/Global Marketing. “This center provides an unparalleled platform for visitors to experience Crestron’s capabilities and inspire new possibilities to drive their success and their growth in the rapidly evolving markets.”

The latest Crestron Experience Center will feature immersive demonstrations in practical, real-world scenarios, including plug-and-play huddle spaces, advanced conference rooms, and a fully equipped modern apartment. Through tangible interactions in these contextual designs, visitors will see how Crestron solutions power these diverse spaces. Personalized tours will provide deeper insights into the capabilities and potential use cases of the technologies on display.

One highlight is a large event space featuring an impressive 11-foot video wall powered by the Crestron DM NVX® AV-over-IP platform, which is ideal for presentations, product launches, and industry gatherings.

Visitors can delve into the power of unified communications through Crestron Flex video-conferencing systems and 1 Beyond intelligent video solutions. These tools create immersive, engaging meetings by enabling seamless integration with leading collaboration platforms, boosting productivity and enhancing teamwork. The Center also showcases Crestron AirMedia® wireless presentation and conferencing solutions, offering a glimpse into the freedom and flexibility of wireless collaboration. These technologies bring ease and efficiency to modern collaboration spaces, making meetings and presentations more dynamic and impactful.

Crestron’s legacy of control and automation will also be on full display as the backbone for each of the dynamic demonstrations. The Crestron DM NVX® AV-over-IP platform delivers flexible, scalable, and high-performance audio and video distribution, and powers impressive applications for any event, large or small. Additionally, visitors will dive into the future of smart homes with Crestron Home® OS, a system that unifies entertainment, lighting, climate control, and security into one personalized, intuitive interface.

“Our global experience centers have long been an important pillar of our business and are key locations for offering hands-on interactions. This New York City location is a testament to our unwavering commitment to delivering exceptional customer experiences and continuing to push the boundaries of what we can offer. We want our clients to see firsthand how Crestron solutions can transform their spaces and enhance their lives,” Hintze said.

The Crestron Experience Center is open to the public by appointment. To schedule a visit, click here