Lucent Lighting Enhances Veronica Beard’s New Sloane Square Boutique

Lucent Lighting Illuminates Veronica Beard’s New Sloane Square Store with Tailored Solutions

Luxury American fashion brand Veronica Beard has opened its second UK location in the prestigious Sloane Square, Chelsea, London. The boutique showcases signature ready-to-wear collections, including denim, handbags, and shoes, in a beautifully designed space that combines the building’s historic aesthetic with modern elegance.

Architect Nicholas Rigos B.V. designed the store, blending traditional architectural details with sleek brass and marble elements to reflect Veronica Beard’s chic identity. Lucent Lighting was selected to provide a dynamic lighting scheme that enhances both the interior design and the brand’s luxury clothing.

Lucent’s ProSpex Plus XL Conical Accent Trimless fittings were installed for ambient lighting, highlighting the herringbone flooring and cream grass cloths. Along the walls, ProSpex MiniTRIM Square Accent luminaires were placed to create a striking focus on handbags and accessories, while ProSpex Gimbal Midi Twin luminaires accentuated the rail clothing displays. The window display is illuminated by ProSpex TubeLED Mini High Output spotlights, drawing the attention of passersby.

To showcase the high-quality craftsmanship of the fashion and decor, all LEDs were set to a CRI of 98+, ensuring true-to-life color rendering that brings out the vibrancy and texture of fabrics and interiors, from clothing to the custom-upholstered chairs.

Giovanni Premi, Project Manager Advisor at Lucent Lighting, said, “We’re excited to be part of this project, delivering a layered lighting experience that enhances the customer journey. The lighting creates warmth and brightness, reflecting the premium nature of Veronica Beard’s offerings and providing an immersive brand experience.”

For more information, visit Lucent Lighting.