By Natalie Young Summary: Deciding between in-house and outsourced marketing is crucial for lighting companies. While in-house teams offer brand alignment and seamless communication, outsourcing provides cost-effective access to specialized expertise, advanced technologies, and scalability. Evaluate your needs and resources to choose the best strategy for achieving marketing success and maximizing ROI. Choosing In-House or…
By Line Goyette Distributors, manufacturer representatives, and lighting agents continually face the challenge of delivering project quotations quickly. Speed and accuracy are crucial, but gathering all the necessary information for a quote takes time. Expanding the personnel funnel cost-effectively through technology is essential. Parspec has developed AI-augmented tools to help distributors, manufacturer reps, and lighting…
Summary The Kahler Grand Hotel in Rochester, Minnesota, is undergoing a $50 million renovation, with two custom chandeliers from 2nd Ave Lighting, designed in collaboration with PFW Designs, as centerpiece features in its lobby. These chandeliers merge the hotel’s historic grandeur with modern elegance, inspired by its original lighting fixtures. The project honors the hotel’s…
By Fanny Soulard Senior Lighting Designer, IALD associate Summary In Vietnam, about half of the lighting projects are awarded to foreign consultants, reflecting the strong influence of developed nations on a country caught between tradition and modernity. This blend is evident in the urban nighttime landscape, where traditional sodium street lighting fixtures coexist with modern…
Summary and Highlights Current has enhanced its partnership with FRM Lighting and Controls by adding the GE lamp brand to their existing collaboration. In this article, you’ll find a summary of this agreement, a copy of the press release, and our publisher David Gordon’s insightful opinion. As of August 1, 2024, FRM will represent GE…
Overview Coastal Source transformed an underutilized coastal backyard into a primary entertainment center at a landmark Southern California estate. Over 600 Coastal Source light fixtures and speakers, designed to withstand extreme coastal conditions, were installed by Future Automation & Design. The lighting design includes path, uplighting, niche, flush-mount fixtures, and bollard speakers, all automated through…
Summary The new pedestrian and cycle bridge at Newport Station in Wales enhances connectivity and promotes active travel. Designed by Grimshaw and engineered by Arup, the 230m bridge features bold orange flooring and distinct steel sections. The design called for a discreet handrail solution to illuminate the floor deck while also supporting users with limited…
By Dañiel R. Luna-Fuller Depending on whom you are, value engineering is a blessing or a curse! If you are a lighting designer, frequently you want your specs, or recommendations, to be followed. If you are the customer, a contractor, perhaps the distributor or a rep/lighting agent, value-engineering represents an opportunity to find another product,…
By Dañiel R. Luna-Fuller Diverse Applications of Horticultural Lighting Horticultural lighting is a versatile tool that finds applications in a wide range of agricultural endeavors. While cannabis cultivation often garners significant attention in discussions about horticultural lighting, it’s essential to recognize horticulture lighting’s broader impact across various sectors. From traditional crops like tomatoes and lettuce…
Summary Challenge As Microsoft continues to innovate for the hybrid workforce, they are creating a new vision for flexible collaboration workspaces that goes beyond the software. It’s the same challenge everyone in the industry is working to overcome – to provide a value proposition for working at the office. Employers and employees alike want the office…
By USLightingTrends Team Did you know that a generation is defined as a 20-year cycle? The lighting controls market has changed much in a generation. Consider these 8 changes: 1. Shift from manual switches to programmable and addressable controls: Lighting controls have evolved from using manual switches to control lighting fixtures to programmable and…
By Robert Lanteigne Hello there! Let’s talk about something that can make your home feel extra cozy and special – lights! Just like how you layer clothes to stay warm, you can layer different kinds of lights to make your rooms look and feel wonderful. There are five main ways to use lights in your…
As an Electrical Contractor in the lighting industry, Guarantee Electrical focuses on delivering industry-leading solutions, ultimately leading to successful projects for our clients. As an Energy Solutions Project Manager, my focus is on providing energy-efficient lighting solutions for commercial and industrial clients. From exterior and interior lighting to new LED fixtures, lamps, and lighting controls,…
By Natalie Young It’s been said that “Change is not an event, it’s a process”. And, although optimism among buyers has leveled since the turbulent times of the pandemic, the lighting industry is ripe for change. Advancements in technology coupled with a younger more tech-savvy workforce, are creating changes in buyer behavior that cannot be…
By David Gordon SUMMARY Channel Marketing Group‘s Q2 Pulse of Lighting Report highlights ongoing challenges in the US lighting market, with insights indicating flat to nominal growth across distributors and manufacturers. Despite some sectors reporting modest increases, overall market competitiveness remains high, particularly in project-based pricing. Large-scale projects are identified as a key driver for…