By Natalie Young In the crowded lighting industry, your brand needs more than just functionality to stand out—it must resonate with your target audience. To truly make an impact and capture the attention of potential clients, your brand has to be more than just another option; it should be a beacon of innovation, reliability, and…
Nebraska Public Media’s Ron Hull Studio has undergone a major transformation, highlighted by a state-of-the-art lighting and rigging overhaul. The shift to advanced LED technology has significantly improved the studio’s energy efficiency, flexibility, and production quality. Moving away from the outdated dimmer-per-circuit system, the new network driver system allows precise control over light intensity, color,…
By Linda Longo Lately there seems to be an architectural lighting event happening nearly every week somewhere in the country. I’m not just referring to the larger, established trade shows such as LEDucation in New York City and ArchLIGHT Summit in Dallas or the more specialized events with lighting overlap such as the CEDIA Expo…
By Robert Lanteigne As we reach the final chapter of The Non-Technical Language of Light, it’s time to delve into the fascinating world of lighting hardware. Throughout different chapters of this series, we’ve explored how lighting shapes our experiences, moods, and the very essence of the spaces we inhabit. But what about the physical elements that…
When news broke this morning that Livonia, Mich.-based Masco Corp. sold off Cleveland-based Kichler – widely regarded to be one of the largest decorative residential lighting manufacturers in the U.S. that it acquired with great fanfare in 2018 – there wasn’t a lot of shock in the industry at the announcement…until the revelation that the…
By Dañiel R. Luna-Fuller As the world continues to move toward energy efficiency and sustainability, end users increasingly recognize the value of upgrading their lighting systems to LED. However, the benefits of this transition extend far beyond just energy savings. By integrating smart controls into these systems, users can unlock a host of additional advantages,…
By Line Goyette Danny Streit, Partner and Design Director at DHS Lighting Design, shares the story of transforming the façade of 3200 West End Avenue in Nashville. With 25 years of experience in architectural lighting and control system design, Danny led the project, working closely with architects and contractors to enhance the building’s aesthetics and…
By Andrew Boerschig Introduction As an electrical contractor in the lighting industry, Guarantee Electrical collaborates with a diverse range of clients. From general contractors to end users, local utilities, and everyone in between, we excel in delivering quality projects. A key focus in our work involves upgrading exterior legacy fixtures to new, energy-efficient LED lighting….
By Natalie Young Summary: Deciding between in-house and outsourced marketing is crucial for lighting companies. While in-house teams offer brand alignment and seamless communication, outsourcing provides cost-effective access to specialized expertise, advanced technologies, and scalability. Evaluate your needs and resources to choose the best strategy for achieving marketing success and maximizing ROI. Choosing In-House or…
By Line Goyette Distributors, manufacturer representatives, and lighting agents continually face the challenge of delivering project quotations quickly. Speed and accuracy are crucial, but gathering all the necessary information for a quote takes time. Expanding the personnel funnel cost-effectively through technology is essential. Parspec has developed AI-augmented tools to help distributors, manufacturer reps, and lighting…
Summary The Kahler Grand Hotel in Rochester, Minnesota, is undergoing a $50 million renovation, with two custom chandeliers from 2nd Ave Lighting, designed in collaboration with PFW Designs, as centerpiece features in its lobby. These chandeliers merge the hotel’s historic grandeur with modern elegance, inspired by its original lighting fixtures. The project honors the hotel’s…
By Fanny Soulard Senior Lighting Designer, IALD associate Summary In Vietnam, about half of the lighting projects are awarded to foreign consultants, reflecting the strong influence of developed nations on a country caught between tradition and modernity. This blend is evident in the urban nighttime landscape, where traditional sodium street lighting fixtures coexist with modern…
Summary and Highlights Current has enhanced its partnership with FRM Lighting and Controls by adding the GE lamp brand to their existing collaboration. In this article, you’ll find a summary of this agreement, a copy of the press release, and our publisher David Gordon’s insightful opinion. As of August 1, 2024, FRM will represent GE…
Overview Coastal Source transformed an underutilized coastal backyard into a primary entertainment center at a landmark Southern California estate. Over 600 Coastal Source light fixtures and speakers, designed to withstand extreme coastal conditions, were installed by Future Automation & Design. The lighting design includes path, uplighting, niche, flush-mount fixtures, and bollard speakers, all automated through…
By Linda Longo If seizing opportunity were a sport, Independent Electric Supply’s (IES) Strategic Solutions team headed by industry veterans Mike Berube, VP/Sales, and Ed Colombo, Senior Sales, would be All-stars. Together, with support from their team of six, they are dominating the category of sports lighting for municipalities and schools in New England. Berube,…