By Natalie Young In the highly competitive lighting industry, effective and strategic positioning is crucial for a brand’s long-term success. When companies position their products, they are essentially shaping the perceptions and associations that customers hold about their brand. This process goes far beyond a catchy tagline or a sleek logo. It’s about ensuring that…
By Robert Lanteigne Landscape lighting is more than a tool for visibility; it’s an art that shapes the emotional and aesthetic feel of outdoor spaces. One of the most powerful ways to influence mood and functionality in a garden or yard is through color temperature, which refers to the warmth or coolness of light. By…
By David Gordon Recently we released our Q3 Pulse of Lighting report which, other than sharing that Q3 was relatively static, also asked a couple of questions that directly lead to growth for the lighting market. The issue is important as the lighting market has lagged the overall industry since essentially Covid. Some is due to supply…
In the era of ecommerce, where consumers often search online to find a lower price for the same lighting fixtures they see in person at their local lighting showroom or electrical supply, many brick-and-mortars offer price-matching to make the sale — and there’s certainly nothing illegal about that practice. But with the Federal Trade Commission…
By Robert Lanteigne An Evolving Canvas that Extends Interior Spaces to the Outdoors Landscape lighting is much more than just placing lights in your garden. It’s about creating an evolving canvas that connects your home’s interior with the exterior, revealing the beauty of your outdoor environment in ways that change and grow over time. By…
By Natalie Young In the highly competitive lighting industry, effective positioning is crucial for a brand’s long-term success. When companies position their products, they are essentially shaping the perceptions and associations that customers hold about their brand. This process goes far beyond a catchy tagline or a sleek logo. It’s about ensuring that the right…
Exploring the emotional impact of lighting and its influence on commercial and industrial projects with Andrew Boerschig A Focus on Function: Lighting for Practical Spaces As a commercial and industrial electrical contractor in the lighting industry, Guarantee Electrical’s projects often fall into what I like to call “meat and potato” type jobs. What does this…
Did you know that there are free tools accessible to everyone that can help you prepare for the business challenges ahead? At last month’s American Lighting Association Conference (ALA) in Palm Beach, keynote speaker Gene Marks provided a tailored economic forecast for lighting manufacturers and distributors and shared the resources that he relies on for…
Inground lighting has the power to redefine urban spaces, and at The Krog District in Atlanta, GA, Organic Lighting’s FortaCast® is doing just that. Nestled along the bustling Beltline, this innovative lighting solution not only enhances the area’s aesthetics but also transforms an underutilized green space into a vibrant community hub, inviting families, joggers, and…
By Emily Lai, LC Remember in college when you were assigned a group project? You’re put in a group made up of four people from different majors: an English major, a math major, a science major, and an art student. Now you have to do a project together that will make up 40% of your…
By Dañiel R. Luna-Fuller How to Avoid Lighting Sensor Failures: A Comprehensive Guide to Lighting Controls and Sensors We’ve all experienced the frustration of being “caught with your pants down”—especially when a lighting sensor suddenly leaves you in the dark at the worst moment. Imagine being in a restroom when the lights go out because…
By Natalie Young In the crowded lighting industry, your brand needs more than just functionality to stand out—it must resonate with your target audience. To truly make an impact and capture the attention of potential clients, your brand has to be more than just another option; it should be a beacon of innovation, reliability, and…
Nebraska Public Media’s Ron Hull Studio has undergone a major transformation, highlighted by a state-of-the-art lighting and rigging overhaul. The shift to advanced LED technology has significantly improved the studio’s energy efficiency, flexibility, and production quality. Moving away from the outdated dimmer-per-circuit system, the new network driver system allows precise control over light intensity, color,…
By Linda Longo Lately there seems to be an architectural lighting event happening nearly every week somewhere in the country. I’m not just referring to the larger, established trade shows such as LEDucation in New York City and ArchLIGHT Summit in Dallas or the more specialized events with lighting overlap such as the CEDIA Expo…
By Robert Lanteigne As we reach the final chapter of The Non-Technical Language of Light, it’s time to delve into the fascinating world of lighting hardware. Throughout different chapters of this series, we’ve explored how lighting shapes our experiences, moods, and the very essence of the spaces we inhabit. But what about the physical elements that…
When news broke this morning that Livonia, Mich.-based Masco Corp. sold off Cleveland-based Kichler – widely regarded to be one of the largest decorative residential lighting manufacturers in the U.S. that it acquired with great fanfare in 2018 – there wasn’t a lot of shock in the industry at the announcement…until the revelation that the…