By Dañiel Luna-Fuller Ultraviolet (UV) lighting can be helpful in some situations (i.e. disinfection applications) yet detrimental to those with certain medical conditions like lupus. As someone living with lupus, I have firsthand experience with the challenges that come from photosensitivity — a sensitivity to UV light from both natural sunlight and artificial sources. For…
Renowned lighting enthusiast and author “Lightbob” (aka Robert Lanteigne) invites listeners on a luminous journey with his new podcast, The Non-Technical Language of Light. This captivating series, available now on Podcastle, shines a light on the art and science of illumination, offering an approachable guide to understanding the role of lighting in everyday spaces. Drawing…
By Robert Lanteigne Your client spent a fortune last summer on a luxurious outdoor kitchen and adjacent living space plus landscaping and they are ready now to invest in highlighting that investment with a strategic lighting design. Where to start? Ask your clients to hone in on what they want to see in their yard…
By Emily Lai, LC Construction projects are a lot like hosting a giant dinner party: you need a clear recipe, the right ingredients, and a team of chefs who actually talk to each other. The stars of the show include the architect, electrical engineer, lighting controls sales rep, distributor, and electrical contractor. Each has a…
There’s no doubt that LEDs have disrupted the lighting industry in many ways, but the latest impact is the growing demand to adopt TM-30 as a metric for color rendering over the industry standard of CRI. At the recent American Lighting Association (ALA) Conference in Palm Beach, Jason Livingston, LC – principal of Studio T+L…
The Boutique & Design New York (BDNY) show, produced by Emerald, has long been an East Coast destination for designers and specifiers working on hospitality-oriented projects. This year, reports from exhibitors on the show floor indicate that while attendance was good, inquiries were more general than specific to a particular project. As expected during a…
By Dañiel Luna-Fuller University of Las Vegas Basketball Court Our journey begins at the University of Las Vegas Basketball Court. With meticulous analysis and precise planning, we replaced outdated fixtures consuming 458 watts per unit with LED alternatives using a mere 160 watts each. Before After Results: A substantial reduction in energy consumption coupled with…
By Emily Lai, LC What’s your idea of a successful project? For me, it’s silence — no emails, no phone calls, just the peaceful hum of a perfectly executed job. In reality, though, we all know the sinking feeling when the dreaded RFIs hit our inboxes, and we collectively wonder, “Is this going to lead…
By Natalie Young In the highly competitive lighting industry, effective and strategic positioning is crucial for a brand’s long-term success. When companies position their products, they are essentially shaping the perceptions and associations that customers hold about their brand. This process goes far beyond a catchy tagline or a sleek logo. It’s about ensuring that…
By Robert Lanteigne Landscape lighting is more than a tool for visibility; it’s an art that shapes the emotional and aesthetic feel of outdoor spaces. One of the most powerful ways to influence mood and functionality in a garden or yard is through color temperature, which refers to the warmth or coolness of light. By…
By David Gordon Recently we released our Q3 Pulse of Lighting report which, other than sharing that Q3 was relatively static, also asked a couple of questions that directly lead to growth for the lighting market. The issue is important as the lighting market has lagged the overall industry since essentially Covid. Some is due to supply…
In the era of ecommerce, where consumers often search online to find a lower price for the same lighting fixtures they see in person at their local lighting showroom or electrical supply, many brick-and-mortars offer price-matching to make the sale — and there’s certainly nothing illegal about that practice. But with the Federal Trade Commission…
By Robert Lanteigne An Evolving Canvas that Extends Interior Spaces to the Outdoors Landscape lighting is much more than just placing lights in your garden. It’s about creating an evolving canvas that connects your home’s interior with the exterior, revealing the beauty of your outdoor environment in ways that change and grow over time. By…
By Natalie Young In the highly competitive lighting industry, effective positioning is crucial for a brand’s long-term success. When companies position their products, they are essentially shaping the perceptions and associations that customers hold about their brand. This process goes far beyond a catchy tagline or a sleek logo. It’s about ensuring that the right…
Exploring the emotional impact of lighting and its influence on commercial and industrial projects with Andrew Boerschig A Focus on Function: Lighting for Practical Spaces As a commercial and industrial electrical contractor in the lighting industry, Guarantee Electrical’s projects often fall into what I like to call “meat and potato” type jobs. What does this…
Did you know that there are free tools accessible to everyone that can help you prepare for the business challenges ahead? At last month’s American Lighting Association Conference (ALA) in Palm Beach, keynote speaker Gene Marks provided a tailored economic forecast for lighting manufacturers and distributors and shared the resources that he relies on for…