images of the podcast cover as well as book
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US Lighting Trends Contributor & Lighting Expert Robert Lanteigne Launches Podcast

Renowned lighting enthusiast and author “Lightbob” (aka Robert Lanteigne) invites listeners on a luminous journey with his new podcast, The Non-Technical Language of Light. This captivating series, available now on Podcastle, shines a light on the art and science of illumination, offering an approachable guide to understanding the role of lighting in everyday spaces. Drawing…

image of cooks in a large kitchen

Understanding Roles in Construction Projects From Bidding Through Completion: A Recipe for Success

By Emily Lai, LC Construction projects are a lot like hosting a giant dinner party: you need a clear recipe, the right ingredients, and a team of chefs who actually talk to each other. The stars of the show include the architect, electrical engineer, lighting controls sales rep, distributor, and electrical contractor. Each has a…

Before and after of the UNLV basketball court
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Using Photometrics to Efficiently and Creatively Drive Design

By Dañiel Luna-Fuller University of Las Vegas Basketball Court Our journey begins at the University of Las Vegas Basketball Court. With meticulous analysis and precise planning, we replaced outdated fixtures consuming 458 watts per unit with LED alternatives using a mere 160 watts each. Before After Results: A substantial reduction in energy consumption coupled with…

The Importance of Strategic Positioning in the Lighting Industry

The Importance of Strategic Positioning in the Lighting Industry

By Natalie Young In the highly competitive lighting industry, effective and strategic positioning is crucial for a brand’s long-term success. When companies position their products, they are essentially shaping the perceptions and associations that customers hold about their brand. This process goes far beyond a catchy tagline or a sleek logo. It’s about ensuring that…

examples of landscape lighting installations

Continuing Series: How to Use Warm & Cool Light to Create Atmosphere in Landscapes

By Robert Lanteigne Landscape lighting is more than a tool for visibility; it’s an art that shapes the emotional and aesthetic feel of outdoor spaces. One of the most powerful ways to influence mood and functionality in a garden or yard is through color temperature, which refers to the warmth or coolness of light. By…

Crackdown on Price-Matching Claims, Deceptive Promotions
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Crackdown on Price-Matching Claims, Deceptive Promotions

In the era of ecommerce, where consumers often search online to find a lower price for the same lighting fixtures they see in person at their local lighting showroom or electrical supply, many brick-and-mortars offer price-matching to make the sale — and there’s certainly nothing illegal about that practice. But with the Federal Trade Commission…

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New Series: The Non-Technical Language of Landscape Lighting

By Robert Lanteigne An Evolving Canvas that Extends Interior Spaces to the Outdoors Landscape lighting is much more than just placing lights in your garden. It’s about creating an evolving canvas that connects your home’s interior with the exterior, revealing the beauty of your outdoor environment in ways that change and grow over time. By…

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The Importance of Strategic Positioning in the Lighting Industry

By Natalie Young In the highly competitive lighting industry, effective positioning is crucial for a brand’s long-term success. When companies position their products, they are essentially shaping the perceptions and associations that customers hold about their brand. This process goes far beyond a catchy tagline or a sleek logo. It’s about ensuring that the right…

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Lighting and Music: How a Phish Concert Illuminated My Career

Exploring the emotional impact of lighting and its influence on commercial and industrial projects with Andrew Boerschig A Focus on Function: Lighting for Practical Spaces As a commercial and industrial electrical contractor in the lighting industry, Guarantee Electrical’s projects often fall into what I like to call “meat and potato” type jobs. What does this…

4 Unexpected Metrics to Prepare an Economic Forecast for Your Lighting Business
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4 Unexpected Metrics to Prepare an Economic Forecast for Your Lighting Business

Did you know that there are free tools accessible to everyone that can help you prepare for the business challenges ahead? At last month’s American Lighting Association Conference (ALA) in Palm Beach, keynote speaker Gene Marks provided a tailored economic forecast for lighting manufacturers and distributors and shared the resources that he relies on for…

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FortaCast Illuminates The Krog District: A New Urban Landmark on Atlanta’s Beltline

Inground lighting has the power to redefine urban spaces, and at The Krog District in Atlanta, GA, Organic Lighting’s FortaCast® is doing just that. Nestled along the bustling Beltline, this innovative lighting solution not only enhances the area’s aesthetics but also transforms an underutilized green space into a vibrant community hub, inviting families, joggers, and…