Launching New Products Requires Sales Investment for a Successful Market Introduction
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Launching New Products Requires Sales Investment for a Successful Market Introduction

Gene Biben December 5, 2023 Leading manufacturers seek to bring new products to market on a regular basis as a means of driving sales. Further, these new products are based upon changes to the NEC (National Electrical Code), safety, productivity, new installation methodologies, or new functionality that they feel will benefit the market. For these companies,…

How to Detect Problems In Your Warehouse Using Artificial Intelligence
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How to Detect Problems In Your Warehouse Using Artificial Intelligence

November 15, 2023 David Gordon Warehousing is core to a distributor’s value proposition. Customers expect distributors to carry inventory. The 2023 NAED PAR report (2022 data) stated that, on average, 72% of distributor sales emanate from their warehouse. Given the importance of a warehouse to distributors, managing costs and reducing errors is critical to profitability….

2023 Q2 Pulse of Lighting Survey Reveals Slower Spring
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2023 Q2 Pulse of Lighting Survey Reveals Slower Spring

By David Gordon, founder of Electrical Trends USLT sister publication Electrical Trends’ 2023 Q2 Pulse of Lighting survey revealed a slowing lighting market for most, and it appears that many feel Q3 will slow further for most. But the good news is that, overall, the market is still growing. Highlights from Distributors • According to…

Pulse of Lighting Q1 Report Indicates Lighting Market Slowing
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Pulse of Lighting Q1 Report Indicates Lighting Market Slowing

According to David Gordon, founder of Electrical Trends, Channel Marketing Group, and principal of US Lighting Trends, the latest lighting statistics point to a gradual slowdown in what has been a super-robust market for some years.   Gordon states, “Late last month Channel Marketing Group conducted its Q1 Pulse of Lighting study. Over 225 individuals…