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New Report on Marketing Effectiveness in Architectural Lighting
The free report examines what tariffs, AI-mediated discovery, and channel consolidation are doing to the way the industry wins work through 2027. Cincinnati-based brand strategy and marketing firm W.Bradford has published “Specified or Forgotten,” an industry report on the state of marketing effectiveness in commercial and architectural lighting. The report examines what tariffs, AI-mediated discovery,…
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Latest Articles
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KTR Expands Mid-Atlantic Reach With 2 Hires
The New York-based lighting agency KTR Associates has added two lighting professionals who will serve the Pennsylvania, Washington, D.C., Maryland and Virginia markets. Lighting agency KTR Associates is expanding its coverage and expertise with the addition of two seasoned lighting professionals who bring different skillsets to the team: Mirko Powell and Thomas Spicher. Noted Jon… Read More…
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Solais Adds Jordan Mills to Leadership Team
Mills brings nearly two decades of experience across lighting and controls, sales, customer support, operations, and technical service. Frisco, Texas-based Solais Lighting has appointed Jordan Mills as Director of Commercial Inside Sales, adding dedicated leadership to a growing area of the company’s commercial organization. In his new role, Mills will focus on strengthening the support… Read More…
Market Research
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Wellness Lighting, Integrated Systems Take Center Stage at CEDIA Expo 2026
Lighting manufacturers at CEDIA 2026 showed how circadian, wellness and integrated systems are reshaping residential projects. Read More…
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NICOR Delivers Reliability at Data Center Scale
NICOR powers today’s data centers with heat‑rated fixtures, wired controls, and fast delivery, keeping sites running without compromise. Read More…
Product Watch
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Lux by Control4 Delivers Smooth Control, Cleaner Wiring
Lux by Control4 features architectural lighting control with efficient installation, quality materials, and precision engineering. Read More…
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Dals COB Tape Kit Offers High‑Density, Dot‑Free Lighting
The 10-foot COB tape kit from Dals features uniform, dot-free lighting with adjustable color temperatures, ideal for architectural applications. Read More…
US LightingTrends
This special weekly digest has a broad reach to those involved in all aspects of the US electrical lighting design and specification industry. US Lighting Trends provides lighting professionals insight and intelligence on industry developments that effect design and specification. From corporate news to new technologies, products and insightful opinions, USLT will become your first read in the lighting industry. Published on Tuesdays.