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Beyond the Catalog
How the lighting representative role is being redefined By Paul Rodenbush, LC Something is shifting in the lighting industry and it’s not just the technology. For decades, the lighting representative role was largely defined by what you carried: your line cards, your product knowledge, your manufacturer relationships. Represent the lines. Support the specifications. Help move…
Sponsored Content
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Latest Articles
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Barron Lighting Group Names New National Sales Manager
Tony Phillips has been appointed National Sales Manager for the Arizona-based company. Arizona-based lighting manufacturer Barron Lighting Group has appointed Tony Phillips as National Sales Manager. In this role, he will direct national sales operations, bringing decades of leadership and strategic market development to the organization. Phillips arrives at Barron with a track record in Read More…
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Elemental LED Promotes Stacy Crocket to VP Role
In her new role, Stacy Crocket will oversee sales support and lead Elemental LED’s Customer Experience department. Nevada-based manufacturer Elemental LED Inc., has promoted Stacy Crocket to VP/Sales Ops & Customer Experience, effective immediately. Since joining Elemental LED in September 2021, Crocket has played a key role in strengthening the company’s support infrastructure and improving Read More…
Market Research
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Focal Point Akeso Brings Integrated, Patient‑Centered Lighting to Healthcare
Focal Point’s Akeso family introduces a streamlined, modern approach to healthcare lighting that supports both patient comfort and clinical performance. Designed for patient rooms and adjacent care areas, Akeso focuses on delivering ambient, exam and reading illumination within a single, cohesive form. Akeso is available in two lens profiles, Peak and Pitch. Both provide soft Read More…
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Lighting for Better Brain Health: Why 40 Hz Tech is the Next Big Upgrade
Today’s lighting is expected to deliver more than simply illumination. Over time, industry professionals have seen at shift to full‑on wellness support. First, it was glare control. Then circadian tuning. Now we’re entering a new chapter: Lighting that can actually help support memory and cognitive function. That might sound futuristic, but the groundwork is already Read More…
New Products
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Coronet’s STFU Tackles Sound, Light in One Fixture
Coronet’s STFU Acoustic Series brings lighting and acoustic treatment together in a way that feels intentional rather than additive. Instead of suspending luminaires and baffles as separate elements, these fixtures integrate PET felt panels directly with linear LED housings, creating a ceiling system that manages both illumination and reverberation in one move. This approach is Read More…
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Halco ProLED Patrol, Mini Bullet Floods Boost Outdoor Security
Halco’s ProLED Patrol Security Flood and Mini Bullet Flood Series are built to give contractors field‑ready options that adapt easily to different exterior conditions without requiring extra SKUs or complicated setup. The Patrol Security Flood features dual adjustable heads that make it easy to direct light exactly where it’s needed, and the selectable wattage and Read More…
US LightingTrends
This special weekly digest has a broad reach to those involved in all aspects of the US electrical lighting design and specification industry. US Lighting Trends provides lighting professionals insight and intelligence on industry developments that effect design and specification. From corporate news to new technologies, products and insightful opinions, USLT will become your first read in the lighting industry. Published on Tuesdays.