The Digital Glow-Up: How Lighting Professionals Are Building Influence Online
By Emily Lai, LC When I started in this business 20 years ago, no one talked about “personal brands” or “followers.” You built your reputation one project at a time, your credibility came from your specs and your word-of-mouth, and if your name was known beyond your firm, it was because you’d been grinding it…
Sponsored Content
NEW from Emergi‑Lite: SA Series surface-mount architectural emergency fixture
Meet Emergi-Lite’s sleek new architectural fixture, perfect for high‑ceiling commercial and architectural spaces. The SA Series combines intelligent design with clean aesthetics: Featuring four high‑intensity pre-positioned LEDs, it delivers up to 80ft of uniform coverage and only takes up the footprint of a security camera or fire alarm. With minimum 90‑minute emergency runtime, simple junction‑box compatibility (recessed, surface-mounted, or suspended), and optional Nexus®Pro remote monitoring support, it ensures reliable, no-fuss emergency lighting that perfectly balances style with performance.
Latest Articles
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Fromm Appoints Kurt Magda as Vice President of Operations
Fromm, an independent electrical distributor in the Mid-Atlantic region, has appointed Kurt Magda as Vice President of Operations. In this role, Magda will lead Fromm’s operations strategy, overseeing warehousing, order fulfillment and logistics across all company locations. He will focus on optimizing inventory management, logistics efficiency, workplace safety, and accuracy. Magda holds a master’s degree… Read More…
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MaxLite Expands Leadership Team With Two Senior Executive Appointments
New Jersey-based MaxLite has announced the strategic expansion of its leadership team with the appointments of Thomas Rhee as Chief Operating Officer (COO) and Dwight Kitchen as Chief Revenue Officer (CRO). Both executives will report directly to Chairman and CEO Yon Sung and play critical roles in driving MaxLite’s growth, innovation, and operational excellence. Thomas… Read More…
Sponsored Content
Learn to Design, Install, & Commission Lutron’s Vive Wireless Systems
Let your customers know they are hiring a trained expert in Lutron wireless control systems by earning Vive badges. Our On-Demand Lighting Control Training for the commercial contractor offers courses and resources from dimming basics to lighting control systems for complex buildings. Over 40 modules available at no cost with on-demand, self-paced training that fits your schedule.
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Market Research
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EarthTronics Introduces Energy-Efficient Troffer Center Basket LED Fixtures for Commercial Environments
EarthTronics has introduced a new Troffer Center Basket LED fixtures for 1×4, 2×2 and 2×4 grid ceilings in offices, schools, and retail spaces. Featuring DLC® Premium certification, the fixtures offer three selectable wattage options (18W, 26W, 35W for 1×4 and 2×2 grid ceilings; 26W, 35W, 44W for 2×4 grid ceilings) and deliver 125 lumens per… Read More…
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Coronet Expands NuDrop Family to Include Sconce
Coronet has expanded its popular NuDrop family to include the NuDrop Sconce 2.5. Engineered for both style and sustainability, the NuDrop Sconce 2.5 sets a new benchmark for performance, versatility, and aesthetic refinement in modern lighting solutions. The stylish wall-mounted NuDrop Sconce 2.5 features a minimalist cylindrical form, highlighted by a decorative fluted rubber sleeve… Read More…
New Products
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Lumenspoke Small Area Luminaire from Lumenpulse Delivers Custom Illumination
Lumenspoke Small from Lumenpulse is a sleek, modular site and area luminaire that merges minimalist design, high performance, and environmental responsibility. With its rounded form, hidden hardware, and flexible mounting and optical options, Lumenspoke delivers precise, beautiful illumination for urban environments—all while minimizing light trespass and maximising visual comfort. From pathways and campuses to public spaces… Read More…
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Fully Customizable Surface Lighting System From Axis Lighting Creates Creative Designs
The Sketch 2 from Axis Lighting now integrates MikroLite, providing unparalleled precision and flexibility in lighting design. MikroLite optics are available in any radius over 18” in single cell increments of 1.45.” Sketch 2 with MikroLite can be used to create complete low-glare fixtures or as a set of curved downlights, giving you a wide range of design options to suit any… Read More…
US LightingTrends
This special weekly digest has a broad reach to those involved in all aspects of the US electrical lighting design and specification industry. US Lighting Trends provides lighting professionals insight and intelligence on industry developments that effect design and specification. From corporate news to new technologies, products and insightful opinions, USLT will become your first read in the lighting industry. Published on Tuesdays.